What the heck is Transmedia anyway?
Transmedia is storytelling across multiple platforms.
Yeah, is that easy. But why is it so complicated? That's because multiple platforms means multiple mediums, sectors, technologies, you name it. Thankfully Jenka Gurfinkel from Social-Creature found an easy way to explain Transmedia, generally speaking:
Think you got it? Now try again.
This time follow this helpful flowchart by Steve Peters that illustrates the current Transmedia Definition Debate.
Yeah, I know. It's a bit harder than it looks. Lucky for you, The Arrglington Jump is here to guide you through the noise.
Who should care about Transmedia?
Storytelling affects many industries and sectors.
If you work in film, TV, music, gaming, publishing, marketing, technology, and even the non-profit sector, you should care about Transmedia. Mostly because it will give you the means to forge ahead when the time comes and we all are forced to evolve or die.
If you work in film, TV, music, gaming, publishing, marketing, technology, and even the non-profit sector, you should care about Transmedia. Mostly because it will give you the means to forge ahead when the time comes and we all are forced to evolve or die.